[WATCH] Tennessee Boy Asks, "Why Do They Bully?"

A heartwrenching video went viral over the weekend that shows a young boy named Keaton Jones crying after being bullied at school. “They make fun of my nose. They call me ugly. They say I have no friends,” Keaton tells his mom as they sit in the car. “They put milk on me and put ham down my clothes, throw bread at me.” He continues, “Just out of curiosity, why do they bully? What’s the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them? It’s not okay.” Jones’ video, which his mother posted on Facebook, touched thousands of people and many celebrities expressed their support for the boy.

Stay strong, Keaton. Don’t let them make you turn cold. I promise it gets better. While those punks at your school are deciding what kind of people they want to be in this world, how would you and your mom like to come to the Avengers premiere in LA next year? https://t.co/s1QwCQ3toi

— Chris Evans (@ChrisEvans) December 10, 2017

UFC President Dana White was also moved to tweet about the video:

Meet Keaton Jones a very smart little boy who is being bullied at school. This video is heartbreaking!! I want to bring Keaton to Vegas and hang out at UFC Headquarters. If anyone knows how i can reach the family please let me know. Thank u everyone pic.twitter.com/BR8c4ldDFc

— Dana White (@danawhite) December 10, 2017